Bachelor of Science in Business Administration Major in Marketing Management
Make Markets Work For You
The Bachelor of Science in Business Administration, Major in Marketing Management (BSBA-MM) program equips students with the skills to analyze market trends, develop branding strategies, and create effective advertising campaigns. The curriculum integrates business principles with digital and traditional marketing techniques, preparing graduates to manage product positioning, consumer engagement, and sales optimization. Students gain hands-on experience in market research, brand management, and strategic planning to drive business growth in competitive industries.
Students will gain expertise in:
Market Research & Consumer Behavior – Understanding customer needs and market trends.
Brand Management & Product Development – Creating and sustaining strong brand identities.
Digital Marketing & E-Commerce – Leveraging social media, SEO, and online sales strategies.
Sales & Retail Management – Enhancing sales performance and customer relations.
Advertising & Promotions – Crafting impactful marketing campaigns across various media.
Public Relations & Corporate Communication – Managing brand reputation and stakeholder engagement.
Strategic Marketing Planning – Developing data-driven marketing strategies.
Entrepreneurial & Global Marketing – Expanding business reach in domestic and international markets.
Career Opportunities
Graduates of the BSBA-MM program can pursue careers as:
Marketing Manager – Oversees branding, sales strategies, and campaign management.
Market Research Analyst – Collects and interprets market data to guide business decisions.
Advertising Account Specialist – Manages client relationships and advertising projects.
Public Relations Specialist – Develops and maintains a positive public image for organizations.
Digital Marketing Manager – Leads online marketing campaigns across platforms.
Social Media Manager – Handles social media content, engagement, and strategy.
Content Manager – Plans, creates, and manages digital content.
SEO Specialist – Optimizes web content to improve search engine rankings.
Product Manager – Coordinates product development and market positioning.
Market Research Consultant – Provides expert insights based on consumer and market trends.
Marketing Analytics Specialist – Uses data analytics to measure and improve marketing effectiveness.
Entrepreneur – Creates and manages new business ventures in marketing-related fields.
Educator/Researcher – Teaches marketing principles and conducts academic research.
Program Highlights
Abundant Career across industries and Entrepreneurial Opportunities;
Highly qualified faculty (doctorate degree holders, masteral degree holders, industry practitioners)
International Certifications in Bloomberg, SAP and Microsoft Office
100% Financial support given in BS Accy CPA Board Exam preparation in the review enrollment, accommodation, and food while taking the review in Manila (Cream of the Crop Students).
50% rebate in Total Assessment Tuition Fee during the Senior Year once Accountancy students passed the Licensure Exam (CPALE)
Short Courses available in Book keeping and Stenography
PACUCOA-accredited and Government- recognized programs
Facilities to advance learning (ESL Room, Simulation Room, Typing Room)
